eBook
How to Bridge the Gaps Between Marketing, Sales, Finance and Your Customer
Author, speaker, Sales Executive and business consultant Gary McGrath has seen firsthand how Marketers toil to generate qualified, sales-ready leads for their Sales force and how Sales people mishandle or neglect them and cut corners or make compromises to things they can do every day. He’s witnessed too many Marketers lose their jobs because of unsuccessful marketing campaigns – caused by not having Sales engaged in the planning process or by lack of Marketing insight into their target audience motivators. And he's seen friends in Sales lose their jobs because they've not been able to survive during down economies and prosper when times are good.
Is there a disconnect between your organization’s Sales, Marketing and Finance? Telltale signs include:
- Marketing and Sales have different definitions of what “leads” are
- Sales complains they don’t get enough leads – and the ones they get are poor quality
- The CFO complains Marketing can’t justify the budget they requested
- Marketing can’t prove their contribution to Sales
- Marketing blames Sales for their poor execution of well-designed campaigns
- Finance views Marketing as a necessary evil – a cost center whose efforts and value is not understood
Within the pages of Gary’s eBook, you’ll learn how to bridge these gaps – and Survive and Prosper During a Down Economy – thanks to his 15 logical, customizable-to-your-business, personal activities and data-driven strategies. They include detailed explanations and illustrations of all the essentials for success today:
- Data and Your Lists – Grow It and Clean It
- Dedicate a Marketing Data Base
- Read Digital Body Language
- Sales - Personalize your Communications and enhance your relationships
- Eliminate Lead Leakage
- Automate Event and Survey Processes
- Deliver More Qualified Leads
- Increase the Value of CRM for Sales
- Audit Your Processes with a BPR
- Implement Closed Loop Marketing
- Align Sales and Marketing with Shared Goals, Objectives, Metrics
- and more!
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