About Gary

His Credentials

Profiled in the The Boston Globe and the book Career Secret Sauce: 9 Winning Strategies for Building a Great Career, Gary has more than 25 years of B2B sales and sales management expertise. A charismatic and informative insider, he has been interviewed by The Career Mechanic on The Web Talk Radio Network and in the Martyn Basset Associates publication Driven.

Channeling his entrepreneurial energy, Gary has been a driving force behind the success of five venture-backed start-up companies across diverse industries. He began honing his leadership skills in 1984 when he left Hewlett-Packard to help launch Banyan Systems where he was their first sales representative and built their Major Accounts division.

Gary joined Eloqua, the leading provider of Marketing Automation and best-practice expertise for business marketers, in 2004, where he built and managed the Eastern Sales team. He currently serves among their Strategic Accounts Executives and is known for his prowess at shaping and leading successful sales teams, and developing trusted relationships with all business clients and associates.

Prior to joining Eloqua, Gary worked with different Supply Chain Management companies, where he first learned value-based selling. His experience also includes serving as General Manager and Vice President of U.S. Operations for the German software company Hyperwave, where he was responsible for P&L, as well as building and managing the sales and marketing teams.

Gary’s client roster includes Forrester Research, Cognos-IBM, ADP, Standard & Poor’s, Dow Jones, JD Power, Cognizant, Cap Gemini, Iron Mountain, EMC, Comcast, Houghton-Mifflin, Fidelity Investments, AIG, Deutsche Bank, Corporate Executive Board and many industry leaders. Gary was responsible for establishing Eloqua within the sports vertical, securing many NHL and NBA teams as clients, including the Philadelphia 76ers, Philadelphia Flyers, Portland Trailblazers, Detroit Pistons, Boston Bruins, and Miami Heat, among others.

Gary graduated with a Bachelor of Science degree in Business Administration from the Whittemore School of Business and Economics at the University of New Hampshire. He lives in Massachusetts with his wife of 25 years and their four children. Combining his love of Boston with his love of sports, Gary is an especially loyal fan of the Patriots, Sox, Celtics and Bruins. He also enjoys golfing, skiing, and his lake house on Lake Winnipesaukee.

His Vision

Gary’s primary objective is to help marketers become more efficient and effective in their roles, and more accountable to the contribution they make to sales, through innovative strategies such as the application of automated platforms and Best Practices.


Gary P. McGrath
Value-Based Marketing & Sales Strategist
· Marketing Automation
· Demand Generation
· Closed Loop Marketing Systems

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